Finished Promo Print

Finally, finished my Promo Print booklet! After loads of work on what dimensions I wanted to use, what layout I should have, what background and style I wanted to use, deciding to keep it in black and white, editing the images using Photoshop, changing the settings to CMYK and the resolution to 300 dpi before even changing the images colours and then saving them as TIFFS etc etc etc...this is what became of all of those questions I gave myself.

I decided that I wanted to keep the booklet black and white because I think it made the booklet sleek, classy and professional. To keep my quirk-y-ness to the booklet I used the bauhaus font because its modern and different, which was the theme that I wanted my booklet to run with. I kept the text quite small so that it didn't take up all the space around the page as I also wanted to keep a lot of space around the images etc to make it look really simple and sleek.

I found a image of a background style that I really liked and tried out different methods of recreating this look. The best result I actually got was from using black acrylic paint and canvas fabric. The little dots that came out from doing this looked brilliant and I love the effect it creates. I think that was the most successful part of the booklet to me.

This is the first page that I created. I wanted to keep it sweet and simple, leaving a lot of space so that people could see the design in the background. I liked the way the text looks when rotated vertically down the page instead of horizontal like most booklets, I think it was a nice twist. I used black bauhaus font for my name and using the blending tool in Illustrator which I learnt from a tutorial from Neil, I created a little symbol/logo which I really liked and decided to add that to my name like my own little personal logo. It came from messing around in Illustrator and reminded me of petals from a flower but more graphical. I thought it looked quite eccentric.

This double page spread was from a tutorial that we had with Kit. She asked us to take out everything from our pockets and create our own grid and layout on a piece of paper. These were the things I found in my pockets, and this is the layout that I came up with. I liked making it more diagonal rather than vertical or horizontal because it looks different. I like making things that aren't what's "expected" and I thought that by doing it diagonal would give it a bit more spice. I converted the image to black and white to keep the theme of my booklet and changed some of the colour balances in Photoshop to highlight certain areas more.

This was a piece of work that I created for Dr. Ana. She had talked to us a little bit about a artistic movement in WW1 called DaDaism. We needed to cut up loads of words from magazines and newspapers and put all these words into a hat, we then had to pick out 15 of these words and stick them down in the order we pick them out. She then asked us to makes sense in our own heads of what the poem is saying, and create a visual representation of what we got from the poem. My poem had stuff about an angel, and an attack on a woman, and to go against most peoples perception of an angel, I created an image of a beautiful angel who looks a bit bad and mysterious, giving the impression that she could be the "baddy". I painted it using acrylic for a chance and was quite proud of the outcome.

Glyphs was a brief that Neil had given to us in a tutorial about Illustrator. He asked us to get some of the pictures we got from Poole and using the pen tool, trace around the outsides of the work and also to create a small icon that could represent Poole itself. Since I have been taught Illustrator in the past I chose the hardest picture I had from the Poole trip which was this nail lounge shop name. Because of all the swirls and detail it took quite a while to trace the words perfectly and get the detail needed. I also traced the Poole dolphin as my small icon and was really happy with the outcome.

Editorial Illustration was the first piece of work we were actually given. We went on a day trip to Poole to take photos and sketch pictures of our initial thoughts and perceptions on the town itself. I really got the idea of a sea side little town near the quay, but I also noticed there was barely any young people walking around the town at all. I therefore based my work on trying to advertise the town of Poole to the younger generation by using bright colours that attract the younger persons eye and used images like anchors and chains to show my target audience that I was selling a sea side town. This essentially was the illustration that I created to use in The Sun newspaper.

This was the letterpress piece that I created. I was using the words Boundaries and I wanted to make the word and letters used in the word to look "bounded". I did this by putting the letters in a tight box shape in the best way I could. I used black ink on white paper because it stands out more than colour does in my opinion. If I were to do it again I would probably add more detail to it.

This is my inspirational artist that I included in the booklet. He is called Neil Duerden who is a illustrator in Manchester. I really like the work he does and how distinctive it is. This is one of the many pieces that I like that he has created so I used this image in my booklet on the back cover. Like all the rest of the images I turned it into black and white to keep the theme of the booklet and make it look classy.

If I were to re do this brief I would like to add more details and spent more time with the text. It would be quite interesting to maybe create my own font that I could have used in the booklet. However I really like the overall look of the booklet and it came out exactly the way I thought of it in my head and I am really happy with that, especially since this was the first time I used QuarkXpress.