Rational

I created an animation using kinetic typography on the statistics on statistics. I have created it using Adobe After Effects CS4.

The animation has come out well in my opinion. The background and colours look very effective together and are very legible for the audience to read, which is important for such a fast animation. I am glad that I chose to use green, pink and white for the three colours as they stand out brilliantly on the page, and looks good. The dark background gives a more polished look, especially with the gradient on top making it look more sleek and professional.

The words themselves may be slightly too fast at times, making it difficult to read on occasion, however as the voice over is on top, it doesn’t look too bad. I probably should have slow down the frame rate of the words, or built the words at the same time as the words are spoken in the voice over and this would have made things look a bit better.

Originally I was going to use a fast paced music with the animation instead of a voice over, but decided against it as I found it too difficult to find a royalty free and copyright free track that was suitable for my animation and that I liked. I am quite glad that I decided against using music in the end as I think it would have almost looked a bit tacky and not suited the style that I was after.

The voice over that I used has very good quality and is not muffled, and there are not any background noises, which sounds perfect. However, I did have trouble with the timing and therefore the words didn’t match the spoken words perfectly. However, it does not look to bad, and almost looks like it was done on purpose, like having a person speaking what they were reading, or speaking directly to the audience instead. It would have probably look more professional if I had matched up the words, but I created the two halves in the wrong order, leaving me with little time to try and re do the animation.

The content that I used in the animation I think worked really well. I made sure that I used persuasive language, swaying to the negative side of statistics, which was used in the brief, and aimed it directly to the audience themselves. I did this by asking saying things like “since we” and so on.

I also included a famous quote from Winston Churchill that put the subject in to context as well. I made sure it was a relevant quote that shows people that statistics have never been trusted from the beginning.

Overall I think that the video went well and I like the final outcome, there were a few things that I would have liked to change, but I think that at the end it came out quite well and I am proud of it.